My work is about creating thoughtful approaches that feel natural, considered, and most of all, human.

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10+ years experience in ideation and concept generation lead; Led several successful Design Sprints and  Human-Centered Design Research; Product Lead & UX Strategy.

UX  focus: Need finding, Concept generation, User testing, Interface auditing and evaluation.
Product focus: Roadmap building & prioritizing, Product storytelling, squad lead, Launch overseeing

+972 (0)52 341-4447
LinkedIn/gmail/skype/FB/IG: ainatte