My work is about creating thoughtful approaches that feel natural, considered, and most of all, human.

You might like to know…

  • NYU alumni - M.A @ the Interactive Telecommunications Program (ITP)
  • Graduate School for Social Research - M.A. in Sociology
  • IDEO alumni - head of interactive @ local offices in Israel (my best school).

20 years experience in ideation and concept generation lead; Led several successful Design Sprints and  Human-Centered Design Researches; Product Lead & UX Strategy.

UX  focus: Need finding, Concept generation, User testing.
Product focus: Roadmap building & prioritizing, Product storytelling, Visual specing  (from handheld to VR), Interface auditing and evaluation.
Current focus: the new world of work


+972 (0)52 341-4447
LinkedIn/skype/FB/instagram: ainatte(I have the best username…)