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My work is about creating thoughtful approaches that feel natural, considered, and most of all, human.

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  • NYU alumni - M.A @ the Interactive Telecommunications Program (ITP)
  • Graduate School for Social Research - M.A. in Sociology
  • IDEO alumni - head of interactive @ local offices in Israel (my best school).

10+ years experience in ideation and concept generation lead; Led several successful Design Sprints and  Human-Centered Design Research; Product Lead & UX Strategy.

UX  focus: Need finding, Concept generation, User testing, Interface auditing and evaluation.
Product focus: Roadmap building & prioritizing, Product storytelling, squad lead, Launch overseeing

ainatte@gmail.com
+972 (0)52 341-4447
LinkedIn/gmail/skype/FB/IG: ainatte